Overview:Consuming Extreme Sports: Psychological Drivers and Consumer Behaviours of Extreme Athletes - This book explores the consumption behaviour of 'extreme' athletes from a quantitative perspective. Extreme sports are a multi-billion-dollar industry. The behaviour of athletes who participate in them differs from the majority of consumers in that they voluntarily seek out risky and dangerous situations that other consumers actively avoid. It has therefore been suggested that these consumer-athletes may have a unique psychology in this regard.The book adopts a novel approach based on established psychological theories concerning the behaviour of extreme individuals, applying and translating them into marketing research and practice. It discusses how specific psychological drivers impact the consumption behaviour of consumer-athletes and a variety of marketing-relevant outcomes.By demonstrating that extreme consumers are characterized by a unique psychology that leads them to act and think differently, this book offers scholars deeper insights into consumer behaviour, while also helping practitioners target this lucrative marketing segment more effectively.

This book is on page /925b2124b7e8cd7259fc8aad444a5e62/book/1603725653-9783030401269. It was written by the following authors: Francesco Raggiotto. Book Consuming Extreme Sports: Psychological Drivers and Consumer Behaviours of Extreme Athletes, which can be read online, published by the company: Springer Nature Switzerland AG. Other books on similar topics can be found in sections: Sports Books, Law, Finance, Business. The book was published on 2020-03-13 00:00:00. It has 126 pages and is published in Hardback format and weight 319 g. File for download Consuming Extreme Sports: Psychological Drivers and Consumer Behaviours of Extreme Athletes has PDF format and is called consuming-extreme-sports-psychological-drivers-and-consumer-behaviours-of-extreme-athletes.pdf. Other books you can download below. Our st8.fr site is not responsible for the content of PDF files.


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